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About Us
Product Management Executive
Allyn Pon is a Principal at Optimize Marketing. He has over 30 years as the Chief Product Officer or VP of Product Management/Marketing positions within the high technology industry. In addition to various Product Management positions at FICO, Leprechaun, AMCC, Brooktree, startups, Syntricity, Astute Networks, and Anchor Chips. He has also been responsible for managing Software Engineering Development teams to meet project deadlines and 30% under budget.
As either Marketing VP or Director of three start-up firms, Allyn helped drive rapid revenue growth so that firms were able to go IPO or were acquired with attractive financial multiples totaling over $850 M in market capitalization.
He has a Bachelor of Science in Electrical Engineering from UCSB and a Master of Business Administration degree from San Diego State University. The combination of both his technical background coupled with his business acumen enables Allyn to translate product needs that the Engineering Development team can execute as well as translate the "why" so that it is meaningful to the Executive Staff.
Vertical Industry experience includes
- ESG
- Healthcare
- Medicare Advantage
- Financial Compliance
- Wireless Systems
- User Authentication
- SaaS
- Fraud Detection
- Embedded Systems
- Video Surveillance
- Enterprise Storage
- Semiconductors
- ID Proofing
- Cloud Analytics
Product Management Executive
Dan Friedman is a Principal at Optimize Marketing. Mr. Friedman has over 25 years of wireless communications experience and provides Business Development, Product Management, and Engineering Design advisory services to executives at technology and telecommunications companies. Previous consulting companies include Charter Communications and Viasat.
His broad and in-depth experience bridges the gap between the Business, Product, Engineering, and Operations groups to ensure the successful development and deployment of new products and services. Mr. Friedman previously held various executive positions as a Product Management and Business Development VP or Director. His contributions led to three successful acquisitions by Fortune 500 companies (Qualcomm, Cypress Semiconductor, and STMicroelectronics).
Mr. Friedman holds a Master of Science and Bachelor of Science in Electrical and Computer Engineering from UC Santa Barbara and a Graduate Certificate in Finance from UC San Diego.
Vertical Industry experience includes
- Communication Service Providers
- Wireless and Network Solutions
- Managed WiFi Mesh Solutions
- Video Streaming
- USB & PCI
- SaaS
- Wireless Communications
- Network Operations
- Video Surveillance
- IoT
- Semiconductors
- Cloud Computing
Why Choose Us
Optimize Marketing has 3+ decades of Product Management executive experience for each principal, leveraging the rare combination of technical expertise with practical business experience to yield successful results for each project. Recommendations across all Optimize Marketing clients are available for review. Because of this rare combination, Optimize Marketing can be an effective collaborator across the entire organization for both the technical and non-technical team members.
01 Broad industry experiences resulting in rapid ramp-up
02 Your developers will appreciate a technically competent product manager to provide direction
03 Proven success across multiple projects on time and under budget
04 Knowledge of the latest tech to provide a foundation for future success
05 Disciplined, organized, and thorough
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