858-547-8401

Exceptional Product Management Consulting for the Enterprise SaaS World

Market Success Based on Deep Technical Expertise In Combination with Astute Business Acumen
Bridge Business to Technical
We are a unique blend of business experiences and are technically savvy. We see the big-picture vision, create executable strategic and tactical plans, and hold the drive to make that vision a reality. We enjoy spending time in the market to understand clients’ problems, seek verified monetizable pain points, and find innovative solutions for the broader market. All of our Product Managers have technical degrees with each over 20+ years of executive Product Management experience. We leverage our high technical expertise to bridge the business world to the technical world so that developers can understand and execute on time and under budget.
Demonstrated Leaders
Our experiences include demonstrated leadership roles for over 20+ years during our careers as a Director or VP in Product Management positions. We are open to taking on increasing levels of responsibility as individuals or managing a group of Product Managers to drive product initiatives that yield clear competitive advantages. We can mentor and develop onshore and/or offshore junior team members. On numerous occasions, our leadership has been a key factor for an IPO or financially attractive acquisitions.
Ultimate Collaborators
We communicate with all areas of the company and will work with your product development, and service delivery counterparts to define technology and service requirements. We work with marketing and sales to define the go-to-market strategy, provide clarity of product definition, positioning, key benefits, and target customers while serving as the internal and external evangelist for your products and product offerings, solicit feedback and provide support to the sales channel and key customers.

Our Services

Ideal for startups or companies needing a product refresh who need to build the right MVP, balancing low dev costs with the key essential features while building a foundaton for future releases. We perform all the research, manage discussions with key customers/prospects, create requirement docum,ents, and drive the dev team to make your V 1.0 product launch successful. If needed, we can also put together all the New Product launch materials so that your sales team can immediately begin the sales cycle.
Artificial Intellgence (AI) and Machine Learning (ML) is ante to play. The right AI and ML solution can propel your product into a significant competitive advantage. With our vast experinece in this specialty, we can define and drive the solutions that your data scientists can predictably execute. We also have contacts into other reliable 3rd party data scientists that can help execute AI/ML that meets your needs.
A new product proposal based on extensive market research can be performed. In addition, new product process can be reviewed matched with organizations' cloud experience, budgets, engineering talent, time lines, and corporate goals. In Agile development, one size does not fit all. With our expertise across multiple different development environments, we can quickly customize initiatives designed specifically for your organization.
Leveraging 4 decades of Product Management experince, we can immediately ramp your new product pipeline and bring technical compentence that your engineering team can trust, at signficant cost savings to the business. We manage teams of Product Managers and/or Dev Teams to create new initiatives that improve the revenue performance and long term roadmap of the company/division.
  • EPM has an incredible and unique ability to synthesize complex details /information and create a compelling customer value proposition. They leveraged their healthcare expertise to create a comprehensive marketing strategy including the development of new software product roadmaps, marketing collateral materials, and white paper concept proofs. It was a privilege to work with Optimize for two years and would welcome the opportunity for marketing initiatives in the future."
    Janet F.
    Chief Sales and Development Officer, Leprechaun
    EPM has provided a great ROI for Syntricity. Optimize is able to filter and extract the most important functionality for new products from the hundreds of product requests we receive. Our software is quite complex, and Optimize is able to understand its intricacies to create very tight new product specifications. EPM provided excellent value that we have not been able to find elsewhere."
    Steven G.
    President, Syntricity
    "As one of the best product managers at FICO, Allyn set a very high bar with respect to driving innovative product development resulting in a major turnaround for profitability for a healthcare product in the Fraud and Compliance Division. All of the departments within FICO including client partners, product marketing, engineering, cloud operations, and inside sales admired the truly collaborative style that can be so difficult within a complex matrixed organization.
    Tim V.T.
    VP, Head or Product Management FICO
  • "Optimize Marketing quickly ascertained the shortcomings of our current product and market strategy and provided a new product roadmap that better leveraged our product and technology advantages. The 40-page new product specification they produced was excellent and helped drive engineering development for our next generation. We believe this will help minimize the pricing wars we are currently experiencing and provide long-term success."
    Paul V.
    VP Marketing & Sales, MED
    "That is one of the best marketing strategy documents produced by Leprechaun or a consulting group for Leprechaun in a long time."
    Bill M.
    Co-Founder, Leprechaun
    "Optimize Marketing was a key factor in the success of our corporate turnaround. They were integral in establishing an intelligent, competitive and profitable product pricing strategy, creating systemic product pricing controls and installing a disciplined and functional forecasting model. Their expertise in creating New Product Development methodologies was key to our success in profitable new product launches. I would highly recommend Optimize Marketing for any company looking for an informed, experienced and effective business partner to help facilitate taking it to the next level."
    Steve H.
    VP Sales, Simtek
  • "As Interim VP of Marketing, Optimize Marketing revamped our product roadmap, product pricing strategy and market positioning which ultimately assisted with a successful acquisition of the company to Cypress."
    Harold B.
    President/CEO - Simtek
    "Optimize Marketing has provided a great ROI for Syntricity. Optimize is able to filter and extract the most important functionality for new products from the hundreds of product requests we receive. Our software is quite complex, and Optimize is able to understand its intricacies to create very tight new product specifications. Optimize provided excellent value that we have not been able to find elsewhere."
    Steven G.
    President, Syntricity
    "Optimize Marketing jump-started our roadmap research into the servers, document imaging, and storage markets having detailed technical experience in each of our target markets. They understood system architectures for each system and were able to convert customer conversations into knowledge to become a major contributor to influencing our next-gen Strata FPGAs." become
    Page T.
    Altera, Director